The NHL Booked Kid Rock to Play at the All-Star Game, and Twitter Is NOT Impressed (TWEETS)

Image via Getty

Image via Getty

The National Hockey League announced on Tuesday that Kid Rock will headline the entertainment at the 2018 NHL All-Star Game on January 28. He will perform during the second intermission.

There are lots of people who love Kid Rock, and those people were probably thrilled to hear this news. It’s not my intention to rain on their parade. However! The reality is Kid Rock is not particularly relevant to mainstream pop music anymore. The dude appeals to a very specific demographic.

Obviously the NHL is probably not going to go out and book serious hip-hop artists like Kendrick Lamar or Migos, nor are they going to get bubblegum pop acts like Ed Sheeran or Selena Gomez. But they still could have found somebody whose first hit single isn’t 20 years old.

“Bawitdaba” came out in 1998. And right now, somewhere in the world, there’s a 20-year-old college kid reading this and saying, what the hell is Bawitdaba? Hell, that might even be you.

Anyway, as you would expect, Twitter absolutely roasted the NHL’s choice of All-Star Game entertainment.

Take a look:

Way to go, NHL. You guys NAILED it.

I’ll leave you with this video of Kid Rock performing at Woodstock ’99, which, as far as today’s youth are concerned, may as well have been Woodstock ’69.

Hat Tip – [theScore]

Tags: halftime show, Kid Rock, NHL, NHL All Star Game, Twitter,