Pelicans Guard Jordan Crawford Expected To Sign Deal With Big Baller Brand

(Photo by Streeter Lecka/Getty Images)

Just because you don’t hear LaVar Ball as much, doesn’t mean he isn’t working behind the scenes to get things done.

The outspoken father of Lonzo, LiAngelo, and LaMelo Ball has been working feverishly to get his Big Baller Brand to be successful after NIKE, Under Armour, and Adidas all rejected his $1 billion demand before his oldest son was even drafted by the Los Angeles Lakers.

The company has finally started to come around and sign some talent after Yahoo insider Shams Charania stated Jordan Crawford was in talks to sign with them.

“New Orleans Pelicans guard Jordan Crawford and his representation are in talks for a partnership deal with Big Baller Brand, sources told Yahoo Sports.

The company is expected to send Crawford new merchandise, including shoes, this week for the NBA playoffs. Crawford became the first NBA player.

At this point it isn’t a normal endorsement deal for Crawford, but he would sign a contract with Big Baller Brand down the line that would allow him to be under the brand yet have the freedom to pursue his own personal endeavors.

Crawford and the brand are expected to continue talks toward a deal, sources said. Big Baller Brand is an apparel company that was started by LaVar Ball and named for his sons, Lonzo, LiAngelo and LaMelo Ball.”

Crawford averaged 6.6 points and 2.6 assists in five games for New Orleans this season. Crawford is in his sixth NBA season and has played with several NBA teams during that time period.

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