Adidas Wants To Sign Colin Kaepernick To A Deal But The NFL Has To Stop Blackballing Him
If Colin Kaepernick finds himself on a team this season, he’ll not only have some guaranteed money on his contract but even more money coming from Adidas.
Adidas wants to sign Colin Kaepernick to an endorsement deal, but the entire deal can’t be done until the NFL stops blackballing him and a team signs him. Mark King, president of the athletic apparel and shoe company’s North America division, stated last week his willingness to sign the former San Francisco 49ers QB.
“Adidas doesn’t want to give the impression that it’s “taking advantage of this noise or interest that he had generated,” King said. “If he signs on a team, we would definitely want to sign him.”
King’s comments came during a question-and-answer session at Arizona State University’s sport summit.
“We love athletes that have a platform to make the world a better place,” King said. “If they’re an activist in a way that brings attention to something that moves the world forward, even if there’s controversy at that moment, we’re really interested in those athletes because I think it represents the world today.”
He said the position represents a shift over the last three years in which Adidas has come to represent an “intersection between culture and sports.”
“We’re not in the business of activism, we’re in the business of sport, ” Kings said. “But allowing our athletes to tell their story, it’s really important to us.”
As reported last week, Kaepernick was set to work out for the Seattle Seahawks but they postponed the visit after he declined to say his protests were over.