Papa John’s Sales Are Still Struggling & They Can’t Blame The NFL Anymore
In the midst of the National Anthem controversy in 2017 that carried over from the 2016 season, Papa John’s CEO John Schnatter came out of nowhere to drop a bomb on the league and its leadership for not handling the issue in the beginning — because, as he claimed, the controversy was hurting his sales.
“We are disappointed the NFL and its leadership did not resolve this,” Schnatter said at the time.
That turned out to be a huge mistake and the blow-back was immediate.
Schnatter tried to blame his company’s financial problems on the NFL and the Anthem and all it did was make Papa John’s sales that much worse. The company’s stock had dropped 12 percent less than two weeks after his comments. In February, Papa John’s announced they were no longer the official pizza of the NFL.
Fast forward to now, and the sales have not rebounded. What’s worse is the pizza company can no longer blame the league or the Anthem for its declining sales.
On Tuesday, the company reported that comparable sales had fallen 5.3 percent from a year earlier in its North American business.
The NFL has since replaced Papa John’s with Pizza Hut and the relationship is likely to boost their sales in the near future. Not to mention, they actually make quality pizza for their customers. Go figure…Having good ingredients makes people want to come back again and again.
H/T – Washington Post