United States Naval Academy Accuses Nike Of Trademark Infringement Over New Logo (Pics)
This week global sportswear giant Nike announced a new collaboration with Undefeated, a Los Angeles-based “lifestyle brand” and sneaker store. The collaboration is called “The Fives,” and while we have no idea what that is, the collab is supposed to drop on Saturday.
Nike x UNDEFEATED Present “The Fives” – 6.16.18 pic.twitter.com/DCHyW4ufOI
— UNDEFEATED (@UNDEFEATEDinc) June 11, 2018
That’s a pretty cool logo. Unfortunately, the designers at Nike and Undefeated totally stole it from the United States Naval Academy.
Take a look:
Needless to say, the United States Naval Academy is not amused. They say they’re working with Navy brass to draft an official order to cease and desist.
The similarities of the Nike/UNDEFEATED logo released this week and the USNA Crest are undeniable and we believe their logo is clearly an infringement under trademark law. USNA is working with Navy leadership to order Nike/UNDEFEATED to cease and desist their use of the logo.
— U.S. Naval Academy (@NavalAcademy) June 14, 2018
Not sure how the Nike/Undefeated logo got through the various stages of approval, but you can bet somebody at Nike is going to lose their job over this.
In the meantime, if Navy wants to get back at Nike, their fans on Twitter have a pretty good suggestion…
— Eye On Annapolis (@eyeonannapolis) June 13, 2018
Hat Tip – [SB Nation]