Red Sox-Dodgers World Series Drop 25% in Ratings, 4th-Lowest on Record
The 2018 World Series was exceptional for the Boston Red Sox and their fans, but it was completely horrific for Baseball in general.
Boston’s five-game victory over the Dodgers averaged 14,125,000 viewers on Fox, down some 25% from last year’s Astros-Dodgers and the fourth-lowest ever on record.
You would think a Boston-Los Angeles matchup would present a ratings boost because of the rival cities and the history between them, but they only averaged an 8.3 rating and 17 share, which was down from a 10.7 rating, 20 share and 18,909,000 average viewers for Houston’s seven-game win over the Dodgers last season.
Via Sports MediaWatch:
“The five-game Red Sox-Dodgers World Series averaged an 8.3 rating and 14.13 million viewers on FOX, down 22% in ratings and 25% in viewership from Astros-Dodgers last year (10.7, 18.91M) and down 37% and 40% respectively from Cubs-Indians in 2016 (13.1, 23.40M), both of which went seven games.
…Red Sox-Dodgers ranks as the lowest rated and least-watched World Series since 2014 (Giants-Royals: 8.2, 13.8M). The 8.3 rating is the third-lowest on record for the Fall Classic, ahead of 2014 and the all-time low set in 2012 (Giants-Tigers: 7.6).
The FOX-only audience ranks as the fourth-smallest in World Series history, ahead of 2014, 2012 (12.7M) and 2008 (Phillies-Rays: 13.6M). The combined average across all Fox platforms was not immediately available.”