Looks like Colin Kaepernick won’t be the only one without a job at the moment.
After more than 20 years in business, Prime Time Sports in Colorado will have to close up shop forever, not because business got bad due to competition, but because the store stupidly tried to take a stand and it failed miserably.
In September, Stephen Martin, owner of Prime Time Sports, took issue with a Nike advertisement featuring Colin Kaepernick, so he decided to remove all Nike apparel, thinking folks would feel the same way as him and boost his business. FAIL!
“We have a choice. We have a voice. And I am not choosing [sic] to be a NIKE dealer anymore,” Martin wrote last fall on his Facebook page. “Everything NIKE 1/2 price until its [sic] all gone.”
Fast forward five months and now he’s done.
“As much as I hate to admit this,” Martin told KOAA News5 on Monday, “perhaps there are more Brandon Marshall and Colin Kaepernick supporters out there than I realized.”
In 2016, he canceled an autograph session with then-Broncos star Brandon Marshall over Marshall’s choice to kneel during the anthem.
“That part of the military respect that’s in me just cannot be sacrificed or compromised, as I believe Brandon Marshall and Colin Kaepernick both did,” he told KOAA. “I don’t like losing a business over it, but I’d rather be able to live with myself.”