Last week, it was reported that Zion Williamson was enthralled in a legal battle where he was said to have signed a marketing deal with Gina Ford and Prime Sports back in April and the deal had a clause that said it couldn’t be terminated for five years.
Williamson and his camp, attorney Jeffrey S. Klein decided to file suit under the guise that said agreement violated North Carolina law.
Prime Sports responded to Williamson ending the relationship late in May by indicating that it would sue and that’s exactly what they did on the eve of him being selected #1 overall in the NBA Draft. Williamson is being sued for $100 million by a marketing company that says he broke his contract, according to the Associated Press.
“Prime Sports Marketing LLC and company president Gina Ford filed a lawsuit Wednesday in a Florida court, accusing Williamson and the agency now representing him of breach of contract.
It cites numerous claims, including accusing Creative Artists Agency LLC of interfering with Prime Sports’ deal with Williamson. It seeks $100 million in in punitive damages against Williamson, CAA and two CAA employees.”
Ford’s attorneys told the Associated Press in a statement she “has worked tremendously hard to build Prime Sports Marketing into a competitive marketing and branding consulting firm while raising a family. She’s deeply saddened and disappointed that what was once a promising business with Mr. Williamson has now resorted to legal action.”
There is a lot of money at stake for a guy who is projected to be the next big thing in the NBA since LeBron James.