Ohio State really walked right into this troll.
The Ohio State Buckeyes attempted to actually trademark “The” which is commonly used by alumni, most notably former Buckeyes players when announcing what school they played football for.
The application requests a standard character trademark for the title “The Ohio State University” that would cover various items including T-shirts, baseball caps and hats.
The University of Michigan decided it would be a grand idea to troll their rival off the field with a spoof of their own.
It was hilarious in the beginning, but then it started to backfire as fans reminded Michigan of how one-sided the rivalry has been as of late.