So as kickoff for Super Bowl LIV fast approaches, PETA wanted to make sure they got their message out to millions of people with their very own Super Bowl Ad.
The spot features various different animals taking a knee to protest injustice, but the Colin Kaepernick vibes seemed to be too much and the network apparently did not approve it. At least, that what PETA is saying.
“The animal rights org tells TMZ … it wanted to make a commercial calling for an end to speciesism — to “challenge people to expand their concept of injustice to include humans’ injustice against other species.”
PETA says the ad agency it hired nailed it with a Kaepernick-inspired theme that features a hummed version of the Star Spangled Banner over images of animals taking a knee.
PETA says things seemed promising — a FOX commercial clearance rep replied on December 30 saying the network received the spot and was reviewing it. Again on January 3, PETA says it was told the ad was still being discussed internally, and FOX would have an answer ASAP.”
PETA said they reached out multiple times to follow-up, but haven’t heard anything. They then claimed “its ad agency told them the NFL was pressuring FOX to reject the spot.”
If you were wondering, a 60-second spot during the Super Bowl is going for just north of $10 million this year.
Here’s that video: