The Los Angeles Rams were hoping to usher in a new era when they released a video to show off their new logo to their fans as they get set to move into a new stadium in 2020.
It all went bad when they showed it off and it got blasted for being absolutely terrible.
Per the team’s press release:
“The LA mark was crafted with a focus on the horn intertwining with LA, ensuring that the Rams are forever tied to the city of Los Angeles. The gradient in the horn transitions from a white horn to a more vibrant ‘Sol’ horn as a way to pay homage to the evolution of the color of the horns that have historically adorned the Rams’ helmets.
“The mark was crafted to evoke a sense of upward and forward movement, amplified by the gradients. The letters are italicized, mirroring the connected, progressive nature of both LA and the Rams organization. The depth of the mark design creates a sophisticated look unique to the Rams within the ecosystem of the NFL.”
Random fans online thought they could do a much better job, so some of the best photoshop experts posted their own version.