Eric Dickerson really doesn’t like the Rams new logo.
A few days ago, Dickerson, who played for the franchise from 1983 to 1987, spoke with Doug Gottlieb on FOX Sports Radio and explained why he was not a fan of the team’s new logo.
“NO. Uh-uh, don’t like it… I said ‘why do you have to mess with something that is good??’ It’s like the Cowboys don’t change their logo, the Raiders don’t change their logo, and the Colts even when they moved from Baltimore didn’t change their logo! WHY? There is no answer to that. I just don’t like it, and I hope to God that they don’t change the logo on the helmet, because if they put it on the helmet then it’s going to be a DISASTER.”
Days later, he would soon speak to Los Angeles Times sports columnist Arash Markazi and he still had nothing good to say about the unveiled logo.
“You don’t see the Cowboys changing their uniform when they went into a new stadium,” Dickerson said. “You don’t see the Raiders changing their uniforms now that they’re going to a new stadium. You don’t see the Steelers changing their uniforms when they went to a new stadium or the Packers. The Rams have the oldest logo in football. Why change it? Why mess with something that is so good?”
Dickerson also thought the team’s ram head logo looked like male genitalia.
“Someone said it looks like a penis. It did,” Dickerson said. “That says it all right there. That should be enough for the Rams to say we messed up. We’re going to keep what we got.”
“That says it all right there. That should be enough for the Rams to say we messed up. We’re going to keep what we got.”
“This product will hardly sell. It’ll sell nothing. I don’t care if it’s 3 years from now, it still won’t be selling because it doesn’t look good. It’s ugly.”
“When you put out a brand-new logo and product for your team you expect it to be in the top 5-10 in merchandise sales, and I’m willing to bet that this will be at the very bottom.”
“If I’m wrong, I’ll be the first one to say I’m a jackass and I’ll shut my mouth and say I don’t know what the hell I’m talking about, but I’m willing to bet this will be damn near dead last in sales.”