Nike has done it yet again.
The sportswear and apparel giant dropped a socially conscious message about racism in response to the George Floyd protests and it has caught the eye and sparked some debate on social media.
The minute-long text-on-screen video provides a simple backdrop to a message which states, “Don’t pretend there’s not a problem in America. Don’t turn your back on racism.”
“Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent. Don’t think you can’t be part of the change. Let’s all be part of the change.”
In a statement, a Nike spokesperson said the company had “a long history of standing against bigotry, hatred and inequality in all forms. We hope that by sharing this film we can serve as a catalyst to inspire action against a deep issue in our society and encourage people to help shape a better future.”
One officer that was involved in the murder of George Floyd has since been arrested and charged with 3rd-degree murder.