Barry Sanders Threatens Major Legal Action Against Brewery Using His Image, Trolling The Lions (TWEET)
A Detroit-area brewery canceled production of a new beer this week, just one day after it was announced following the threat of legal action from Hall of Famer Barry Sanders.
The Eastern Market Brewing Co. announced the “Same Old Lager” on Sunday, which is a Lions-themed beverage it made that featured Sanders on the can in an 8-bit version. His name nor the Lions’ name is on the can, but you can definitely tell it is him.
Sanders tweeted out a picture and threatened legal action.
The 4.5 percent alcohol beer was described as “exactly what you’d expect” and plays off Detroit’s struggles after false hope each season.
“Light, crisp, and always leaves you wanting more,” the description read, via the Detroit Free Press. “Just keep telling yourself, ‘the Next Beer, will be The Beer.’ ”
Sanders was inducted into the Hall of Fame in 2004.