Rob Gronkowski and Floyd Mayweather both endorsed an expensive teeth-whitening light, but now it possibly has them both in serious legal trouble.
A Long Island man by the name of Burton Kraus filed a $5 million class action lawsuit against Gronkowski, Mayweather, Snow Teeth Whitening and its founder earlier this week, alleging that the expensive product is fraudulent, cheap, and ineffective. The suit further accuses the company of engaging in a “wide-spread fraudulent scheme to deceive consumers.”
Mayweather has endorsed the kit numerous times, and has called it “the best teeth whitening kit money can buy.” The Snow website even sells a product called “Floyd Mayweather’s Snow Teeth Whitening At-Home System.”
Gronkowski has also endorsed it and promoted Snow on his Instagram, which the suit says he was compensated for.
“The suit alleges that the defendants “unjustifiably charge over a hundred dollars more than arguable comparable products” based on “false claims that the lights they sell to consumers will dramatically improve the whitening power and antiviral or antiseptic qualities” of the accompanying serum.
However, Kraus claims that “independent lab testing” shows that the light doesn’t do anything to improve the serum’s whitening ability.
“In reality, defendants’ lights are ineffective for those purposes and are very cheap lights that are similar to models sold online for less than five dollars,” the suit alleges.”
The at-home whitening kits go for $199 full price and $149 on sale, while whitening pens and strips range from $30 to $50.