Every player on the Ole Miss football team is beaming with happiness this week after they were all offered an NIL contract with Tupelo-based jeans company Blue Delta Jeans.
Each player who signs a deal will get a pair of custom-made jeans — which usually sell for $450-$500 a pair — in exchange for social media posts promoting the product. Each player will receive $100 for each pair of jeans he sells.
As of this writing, 33 players on the team have signed contracts, and 44 have been fitted for jeans, according to Weaver, who is also the COO.
“We have never dabbled in college sports because, obviously, before this year, it wasn’t legal,” Weaver said. “We didn’t want to cherrypick a few players … What we wanted to do for one we wanted to do for all.”
“They can do anything. The 300-pound guard who’s never been able to buy jeans off the rack and wants skinny jeans, he can have skinny jeans if he wants,” explained Tyler Sutliff, an investor and operating partner of Blue Delta.
“We take care of our customers and treat them like family through the design process. We make sure each customer is happy with their finished jeans, and we guarantee fit,” said Blue Delta co-founder Nick Weaver. “Our brand is on the rise, just like Ole Miss football, and we are excited by the possibilities of working with the University’s student athletes.”
Blue Delta co-founder and CEO Josh West agrees the move to working with players after this summer’s change in NIL rules was an obvious next step for the brand.
“Social media sharing and our loyal following among athletes and celebrities have been huge drivers of our brand’s growth,” said West. “The NIL world is obviously new, but we see a huge opportunity in partnering with Ole Miss here in our backyard. Everyone from the fourth-string kicker to the quarterback will have an opportunity to participate.”