Aaron Rodgers, who tested positive for COVID-19 earlier this week, found out that he was being dropped by Prevea Health after he defended his decision to remain unvaccinated. He had been a spokesman for the health company since 2012.
“Prevea Health remains deeply committed to protecting its patients, staff, providers and communities amidst the COVID-19 pandemic,” the company wrote in a statement. “This includes encouraging and helping all eligible populations to become vaccinated against COVID-19 to prevent the virus from further significantly impacting lives and livelihoods.”
That led to many people wondering whether State Farm would take a similar approach since the legendary QB has been a longtime endorser of the insurance company, appearing on several national commercial campaigns over the years.
As of right now, it does not appear like the insurance giant has those plans in mind right now.
“It would be inappropriate for us to comment on Aaron’s vaccination status,” a State Farm spokesperson told AdAge. “This weekend our marketing focuses on the success of our first-ever Team State Farm Football Find and the unveiling of a new commercial with NFL legend Terry Bradshaw.”
More from the report:
“Earlier this week, State Farm unveiled a virtual treasure hunt for consumers to use their phones to find virtual footballs for prizes, as it seeks to court younger customers via their digital interests. One of the rewards was a real football signed by Rodgers.
As of Friday morning, State Farm ads featuring Rodgers were still running, according to iSpot tracking. One on air depicts him as a host for a game show touting the marketer’s low insurance rates.”
Rodgers testing positive severaly hurt the company since the matchup on Sunday against the Kansas City Chiefs was supposed to pit State Farm’s quarterbacks against each other.
Mahomes against Jordan Love is what we are getting instead.