One of the most notable NFL sponsors is giving up its prominent placement during NFL broadcasts.
Bose, which has its company name on every coaching headset, is officially out as the sideline headset provider of the NFL, according to Sports Business Journal.
“The only way Bose comes back to the NFL is with players,” SBJ wrote, quoting a source with knowledge of “NFL commerce.”
This departure will end that specific aspect of its NFL relationship after eight years.
Sports Business Journal estimates that headsets get eight minutes of exposure per NFL game, which it equates to 1.5 billion views and $72 million in media value.
The potential replacement might be Apple, which already has a headphone sponsorship with the NBA.