Finding out that Thursday Night Football would be only on Amazon Prime sucked for a ton of people, but many of them sucked it up and still watched. A lot of them.
The first Thursday Night Football game on Amazon’s Prime Video Sept. 15 averaged 13.03 million viewers, according to Nielsen.
“Nielsen, which was retained by Amazon to generate TV-style ratings for the non-TV broadcast of last Thursday’s Chargers-Chiefs game, has pegged the viewership for the game at 13 million.
Amazon raised eyebrows by telling advertisers that the Thursday night package would generate an average audience of 12.5 million viewers. Nielsen has, one week after the game was played, announced that the final number for Chargers-Chiefs was 13 million.”
The 13 million also includes over-the-air broadcasts in the home markets of the Los Angeles Chargers and Kansas City Chiefs.
In comparison, Thursday Night Football averaged 13.2 million last year on Fox, while its season premiere on NFL Network garnered an audience of just over 8 million.
The streaming service’s first exclusive TNF broadcast was surely helped by featuring two of the league’s best teams delivering an exciting game.