Donald Trump for a third term? Maybe.
The Trump Organization is back in the spotlight with some eye-catching new merchandise. A bright red “Trump 2028” hat that costs $50 and proudly boasts being made in America.
This high-crown cap has full embroidery and a snap closure, and its product page invites folks to “make a statement.” And it seems to be doing just that, generating a lot of buzz online.
Eric Trump, the president’s son and Executive Vice President of the Trump Organization, has been actively promoting the hat.
Recently, a photo went viral on social media where Eric was proudly wearing the Trump 2028 hat.
.@EricTrump rocking the new Trump 2028 hat! 👀🔥 pic.twitter.com/5EsCkvHORI
— Trump War Room (@TrumpWarRoom) April 24, 2025
Reactions have been all over the place, with some users joking about who the hat refers to and others saying they appreciate the cheeky humor in it all.
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As for the people behind the merchandise, Eric Trump and Donald Trump Jr. hold the reins at the Trump Organization. President Trump isn’t listed in an active leadership role at the moment.
However, soon after the photo went viral, social media fans had a lot to say about the hat.
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Internet Reacts To Eric Trump’s Viral Hat Campaigning For Donald Trump
While the MAGA supporters are impressed, critics warn that these kinds of messages could undermine democratic norms. Others believe it’s just classic Trump bravado mixed with savvy merchandising tactics.
However, fans on the internet went on reeling over the viral Donald Trump-themed hat.
“Yeah, why not?” a fan commented.
Yeah, why not?
— Nancy Stork (@NancyStork2) April 24, 2025
“Uh doesn’t say which Trump! Eric? Don? Ivanka? Lara? Baron?” another one added.
Uh doesn’t say which Trump!
— Based MAGA Patriot 🇺🇸🦅 (@geoffsakala) April 24, 2025
Eric?
Don?
Ivanka?
Lara?
Baron?
“Is this “made in China”? Asking for a friend,” a third one quipped.
Is this "made in China"? Asking for a friend.
— Bold Bald Head (@Henns40) April 25, 2025
“Libs are already melting down over the Trump 2028 hats,” another comment read.
Libs are already melting down over the Trump 2028 hats.
— Planet Of Memes (@PlanetOfMemes) April 24, 2025
“Yeah we’re gonna max extract on this one boys,” a user laughed off.
“Yeah we’re gonna max extract on this one boys”
— 𝙎𝙩𝙚𝙥𝙝𝙚𝙣 🆅🅾🅻🆂 ᴾᵘᵉʳᵗᵒ ᴿⁱᶜᵒ (@StephenEllis_PR) April 25, 2025
Historically, only one U.S. president has served more than two terms, i.e., Franklin D. Roosevelt.
Before the 22nd Amendment was adopted in 1951, it was adopted to prevent that from happening again. The timing of this hat launch is interesting, too. President Donald Trump, currently serving his second term, has started hinting at the possibility of extending his presidential legacy beyond 2028.
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