If you’re heading to Quail Hollow Club this week for the PGA Championship, brace yourself- because your wallet might take a bigger hit than your golf swing. Fans were already paying a hefty price for tickets to one of golf’s biggest tournaments. Now, concession prices are taking center stage and not in a good way.
Social media lit up this week after it was revealed that a 16-ounce can of Michelob Ultra or Bud Light will run spectators $14.50. And if you’re feeling fancy, a so-called “premium beer” comes with an even steeper $18.50 price tag. Throw in long lines and hot North Carolina weather, and you’ve got yourself a perfect storm of frustration.
Fans Cry Foul Over Drink Prices
Quail Hollow, which previously hosted the PGA Championship in 2017, isn’t new to the pressure of a major. But this year’s concession costs have fans scratching their heads, and checking their bank accounts. Specialty cocktails like the Transfusion come in at $18.50, while more traditional options like Bloody Marys and Margaritas aren’t far behind at $16.50.
Mark Harris of OutKick didn’t hold back.
“Not only do you get to pay $15 for a 16 oz. canned beer, you’ll likely get to pay that fee after standing in line for such a long time you’ll be forced to make small talk with the person next to you,” he wrote. “Just an all-around lose-lose situation.”
Some alcohol prices at the @PGAChampionship pic.twitter.com/lYZS49oXDx
— Josh Carpenter (@JoshACarpenter) May 13, 2025
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Some fans have taken a more practical approach. One post making the rounds online summed it up: “Everyone knows you drink before going in. Boozing in the shuttle bus is a tradition.”
Everyone knows you drink before going in. Boozing in the shuttle bus is a tradition.
— Joecattle (@Joecattle101) May 13, 2025
The complaints aren’t just about the price of booze. It’s the entire experience. High ticket costs, long lines, and now eye-watering concession prices have some questioning whether the event caters more to exclusivity than enjoyment. And with temperatures expected to climb over the weekend, the idea of spending nearly $20 for a cold drink isn’t sitting well.
Despite the backlash, the PGA Championship continues as planned through May 18, with Scottie Scheffler entering as the odds-on favorite. Rory McIlroy, riding high from his Masters win, is hot on his heels.
Whether fans choose to toast a birdie or sip water to survive, but for sure, hydrating at Quail Hollow this week comes with a hefty price.
Also Read: PGA Championship At Quail Hollow Forced To Ban Fans
