Dana White has completely transformed the UFC, turning it from a struggling promotion into a global powerhouse and making MMA one of the fastest-growing sports in the world. Under his leadership, the UFC became a billion-dollar brand recognized globally. However, despite all his achievements, the UFC president recently revealed there’s still one goal he hasn’t reached yet.
Despite global success and record-breaking events, he believes the journey isn’t complete until the UFC hosts a live event in every country worldwide. This vision reflects his relentless drive to grow the sport of MMA and make it accessible to fans everywhere. With new markets opening each year, the UFC continues moving closer to achieving that ambitious milestone.
“I would say the goal is that I still have to continue to take UFC to places that it’s never been and bring a live event there. We haven’t been to Spain, and many other places. I will have achieved my goal when the UFC has had a live event in every country in the world,” he said.
Dana White reveals the one goal he still hasn’t achieved with the UFC 🥊
— Red Corner MMA (@RedCorner_MMA) June 17, 2025
"I will have achieved my goal when the UFC has had a live event in every country in the world."
🎥: @Jazzysworldtv1 pic.twitter.com/h3LGbDW7dQ
Dana White Targets UFC’s Long-Awaited Spain Debut In 2025
White has made it clear that hosting a UFC event in Spain is a key goal for 2025. He views it as an essential step in the promotion’s global expansion. Spain remains one of the few major markets that have yet to experience a UFC event, and White is determined to change that. With 2025 in focus, efforts are underway to finalize plans and ensure the UFC will debut there next year.
Indeed, if Ilia Topuria captures the lightweight belt at UFC 317, it would mark a historic achievement. A title defense in Spain would be symbolic and electrifying for European MMA fans. Fighting on home soil would boost his popularity and energize the local crowd.
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