Brittany Renner has become a controversial figure, one best-known for owning the infamous label “side chick.”
She is now cashing in on that title.
Southern burger franchise Krystal, has launched its new “Side Chik” chicken sandwich with the help of its new marketing head, 2 Chainz, and social media influencer Brittany Renner.
The creative campaign’s slogan is, “You don’t have to ditch your main chicken sandwich, they just wanna be your ‘Side Chik.’” In the promotional image, Renner holds the miniature-sized sandwich with the caption, “Everyone needs a side Chik.”
2 Chainz says his wife fully understands the marketing and why he chose Renner.
“I didn’t completely choose Britt on my own, but she obviously stands on this title, and it’s a sketchy line to walk across,” he said. “Kesha is fully aware that this is entertainment. Let’s just be clear, my wife Kesha is on board, she know I’m going to bring it back home. So she knows. And ultimately, my personality, my DNA, is entertainment.”
Renner had this to say:
“Let me just start by saying, ‘I love this sh*t,” she said. “I live for it. I feel like one of the truths I had to come to terms with is not only am I built to be in this position and being under these lights, but I love the attention. I love being a game changer. I love starting conversations.”
Renner said that she prides herself on being real and authentic. “I’ve always had a great sense of humor,” she continued. “So this campaign, to me was just a perfect match, honestly. How could I walk away from this? This is just too ironic. I just love it.”