Scout the golden retriever is a cancer survivor and by all accounts, seems to be a very good boy.
Scout’s dad, Weathertech CEO David Macneil, recently purchased a $6 million, 30-second Super Bowl ad to highlight the efforts of the researchers who saved Scout’s life.
Last summer, Scout collapsed, leading to a grim diagnosis: he had a tumor on his heart and there was “no hope.”
“And he’s wagging his tail at me and I’m like, I’m not putting that dog down. There’s absolutely no way,” Macneil said.
David took Scout to University of Wisconsin School of Veterinary Medicine, who used aggressive treatments, including chemo, radiation and immunotherapy, to virtually eliminate the tumor.
This weekend, the CEO will ask Super Bowl viewers to help the researchers who gave Scout a second chance.
“I hope it has a positive impact on cancer for the animals and people all over the world,” Macneil said.
“This is an amazing opportunity not only for the University of Wisconsin–Madison and the School of Veterinary Medicine, but for veterinary medicine worldwide,” said the school’s dean, Mark Markel.
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“Research into animal cancer often informs how doctors understand cancer in people, he said. So much of what’s known globally today about how best to diagnose and treat devastating diseases such as cancer originated in veterinary medicine. I hope it has a positive impact on cancer for animals and people, all over the world.”