During the first 2 season of his NBA career, Lonzo Ball has spent much of the time on the sidelines than on the court because of injuries. His tenure with the Lakers ended after he was shipped off to the New Orleans Pelicans in the offseason.
Aside from his injury issues, the Ball family also has to deal with Big Baller Brand which essentially came to an end this year after a family friend took advantage of Lonzo and the company. Lonzo wants to do away with the company, while LaVar wants to revitalize the brand.
During an episode of “Ball in the Family,” Lonzo and LaVar got into a heated argument about changing the name of the brand, which led to Lavar calling his own son “damaged goods.”
“I’m just saying, BBB is always going to be the name on the fact that it also stands for the three Ball brothers. I’m not changing that s— at all,” Ball said.
“When I come out with a name and then somebody tells me to change it, that’s like me telling me to change your name. That’s like people saying ‘Oh, hey, change Lonzo’s name to Alfonzo on the fact that he been damaged goods for the last two years.’”
What followed was an exchange with Lonzo getting real with LaVar about the brand and Foster:
LONZO: The brand is demolished right now.
LAVAR: That’s how you feel, “The brand is demolished.”
LONZO: That’s how everybody feels.
LAVAR: Who’s everybody?
LONZO: The world. The consumers.
LAVAR: The world? That’s the consumers you’ve talked to?
LONZO: Yeah, it’s all messed up right now.
LAVAR: Why is it messed up? Because one person did something bad?
LONZO: He was the main person.
LAVAR: He wasn’t the main person.
LONZO: He ran everything.