The media coverage for the NBA is going in the wrong direction, and league commissioner Adam Silver is not happy.
There has been much talk about the NBA’s declining ratings, format changes, etc.
While it’s good to make changes in order to prioritize fan engagement, the media sometimes gets carried away with emotion.
Silver recently emphasized the need for a shift in how the game is covered by the media, particularly during the intense 2025 NBA Playoffs.
During his remarks on the Numbers on the Board podcast, he acknowledged the media’s important role but expressed concern that it often overlooks what makes basketball beloved.
“I respect the job the media does. But sometimes they don’t spend enough time talking about why people love this game. We should educate people about the game, and celebrate the game,” he said.
"I respect the job the media does… your production company enjoy basketball, but sometimes I think they don't spend enough time talking about why people love this game."
— ClutchPoints (@ClutchPoints) April 29, 2025
NBA commissioner Adam Silver to @notbpod on how media coverage needs to improve.pic.twitter.com/KzoeBTL6st
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However, Silver clarified that his message is not about avoiding tough questions or criticisms but about achieving a balance.
“It’s not a suggestion that people shouldn’t ask tough questions or be critical,” Silver added. “But I wish there was more educating and celebrating.”
Also Read: Adam Silver Drops A Savage Response For Players To Stop Complaining About Officiating
Adam Silver Gets Endorsement From NBA Hall Of Famer For His All-Star Format Idea
While Adam Silver urges the media to cover the game sensibly, he is making sure the league remains relevant and entertaining for the end user.
Recently, NBA Hall of Famer Magic Johnson shared his thoughts on a bold new idea from the league commissioner.
Silver earlier hinted that the NBA will be replacing the usual All-Star Game with an international competition from the next season.
In a post on X(formerly Twitter), Magic expressed his excitement about the idea.
“I’m excited about the possibility of replacing the current All Star Game format with an international competition. Please make this happen Commissioner Adam Silver! It would create so much excitement around the world!” he wrote.
I’m excited about the possibility of replacing the current All Star Game format with an international competition. Please make this happen Commissioner Adam Silver! It would create so much excitement around the world! https://t.co/HvuYXVF5KT
— Earvin Magic Johnson (@MagicJohnson) April 29, 2025
This comes at a time when the All-Star Game has been struggling to retain fans’ interest, especially after recent changes didn’t quite hit the mark.
The NBA is now looking to breathe new life into the event. It is tapping into the growing enthusiasm for international basketball. Silver confirmed that the league is currently in talks with the NBA Players Association and NBC to explore this exciting new direction.
Also Read: NBA Commissioner Adam Silver Makes His Stance Known On Ongoing LeBron James-Stephen A. Smith Drama
