In the world of professional basketball, a player’s influence stretches beyond their performance on the court. With lucrative endorsement deals, NBA stars elevate their personal brand, particularly through footwear partnerships. These shoe deals reflect both a player’s success and marketability, significantly impacting the sports fashion industry.
Several NBA players currently lead the way with high-profile shoe contracts, placing them among the highest-paid athletes globally. These partnerships not only highlight athletic talent but also the growing business side of the sport. This ranking explores the five NBA players who are benefiting from the most lucrative and influential shoe deals in the league today.
LeBron James
Los Angeles Lakers superstar LeBron James has been synonymous with Nike for years, and his relationship with the brand has only grown stronger over time. In 2015, he signed a lifetime deal with Nike that is valued at around $32 million annually.
LeBron’s signature shoes, starting with the LeBron 1, have become a fan favorite, and the lifetime deal ensures his shoes will continue to be a major presence in the market. His strong influence both on and off the court makes him one of the highest-earning athletes in the world.
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Kevin Durant
Phoenix Suns star Kevin Durant’s partnership with Nike, which began in 2007, has evolved into a lifetime deal as well. His signature shoe line, the KD series, is one of the most popular in basketball, and his deal continues to grow in value.
Kevin Durant with the Nike Air Bakin-inspired KD 18’s tonight 🔥 pic.twitter.com/DiXgfio7im
— Nice Kicks (@nicekicks) March 1, 2025
In addition to his on-court success, Durant’s influence in the sneaker market makes him a significant figure in the footwear industry. His extended partnership guarantees that his shoes will remain a staple for basketball fans for many years to come.
Giannis Antetokounmpo
One of the NBA’s most dominant players, Giannis Antetokounmpo, signed with Nike in 2017. His shoe line, the Zoom Freak series, has gained popularity, and his contract is valued at about $12 million per year.
As the reigning NBA Finals MVP and a two-time MVP, Giannis’s brand appeal continues to grow, making him a key figure in Nike’s portfolio of athletes. His global fan base and continued success on the court ensure that his shoe deals will remain strong.
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Luka Doncic
The Los Angeles Lakers’ newest star, Luka Doncic, signed with Jordan Brand in 2019. This deal marked a significant milestone as Luka became the first European player to join the brand. In 2024, he extended his partnership with a six-year deal, further cementing his status in the sneaker world.
His signature line, the Jordan Luka series, has been well-received, and his popularity continues to grow worldwide, making him a powerful figure in the basketball sneaker market.
Anthony Edwards
A rising star in the NBA, Anthony Edwards, signed a significant multiyear deal with Adidas in 2024. This deal, reportedly worth $50 million, reflects his growing influence in the sneaker market.
His first signature shoe, the AE1, has already become a hit among fans. As one of the NBA’s most exciting young players, Edwards’ deal with Adidas places him among the league’s top earners in terms of footwear endorsements.
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