
Dallas Mavericks are still reeling with the aftereffects of trading Luka Doncic. In what was one of the biggest trades in NBA history, Doncic was traded to the Los Angeles Lakers. Now, this trade surely had a negative impact on the fans. They loved Doncic dearly and could not wrap their heads around one simple fact. Why would anyone be willing to trade their number-one star player who helped them reach the NBA finals?
With so much discontent going around, the Dallas Mavericks are now on the verge of facing a huge loss—a loss that will amount to almost nine figures! A recent report pointed out that the fans are declining to buy merchandise.
“It’s a decision, team sources told ESPN, that probably will cost the franchise nine figures over the next several years, as the Mavs are projected to lose dozens of millions in revenue this season due to dwindling crowds, plummeting merchandise sales and sponsors severing ties with the franchise in the wake of the trade. So many fans canceled season tickets in the days after the trade that the Mavs attempted to generate some goodwill by offering limited refunds,” an X update from ‘NBA Central’ noted.
The Dallas Mavericks are projected to lose dozens of millions in revenue this year and over nine figures over the next several years after trading Luka Dončić 😳, per @espn_macmahon
— NBACentral (@TheDunkCentral) April 9, 2025
“It's a decision, team sources told ESPN, that probably will cost the franchise nine figures… pic.twitter.com/1J1ALeEgUz
Surely, with so much going on, Dallas would want to get back to normal proceedings as soon as possible. Meanwhile, returning to Dallas after a long break, Doncic was caught getting emotional.
Luka Doncic Gets Emotional Over Dallas Return

Doncic is still fond of his previous team. As the Lakers traveled to Dallas, Doncic wore the gold and purple jersey. However, in a heartwarming gesture, the Mavericks played a tribute video for Doncic. This was too tough for the ex-Mavericks star to handle.
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As the cameras zoomed in on him, it was found that Doncic was left teary-eyed. And this was quite expected. Even before going to Dallas, Doncic looked quite emotional.
Speaking about the same, Doncic stated, “I don’t really know what to expect. I don’t know how I’m gonna feel honestly. I’m looking forward to being back with the fans, seeing my teammates… uh, EX-teammates. Gonna be very emotional for me.”
Luka on returning to Dallas tomorrow:
— LakeShowYo (@LakeShowYo) April 9, 2025
“I don't really know what to expect. I don't know how I'm gonna feel honestly. I'm looking forward to being back with the fans, seeing my teammates… uh, EX-teammates. Gonna be very emotional for me”
pic.twitter.com/bKhQ5uekzK
Thus, with the Dallas Mavericks in a precarious state, it remains to be seen how things pan out in the future.
Also Read: Luka Doncic Pinpoints The Exact Moment From Mavs Tribute Video That Brought Him To Tears