Every walk-on on BYU’s football roster will have their tuition paid for this year, and it’s all thanks to a partnership with a local company.
BYU announced a new agreement with Built Brands, LLC on Thursday that will include “multi-year” NIL deals for all members of the Cougars’ football team. For the program’s 36 walk-ons, the compensation is “in the amount comparable to the costs of tuition for the academic year.”
The team learned of the news during a team meeting on Thursday. Check out the crazy reactions:
“From the beginning of the NIL discussion, my hope was that changes to NCAA rules and regulations would provide a pathway forward for all players to benefit more fully from their name, image, and likeness, especially walk-ons who sacrifice so much to make our program great,” BYU head coach Kalani Sitake said in a statement.
“When Nick Greer called to tell me that Built was committed to entering into NIL deals which would pay our walk-ons enough money to cover their tuition for the full academic year, I could not hold back my emotions. I love these boys, and I am overwhelmed with gratitude to be partnering with a company that is equally committed to assisting BYU football in building a culture of love and learning while enhancing the experience for all players.”