
Deion Sanders got paid.
If the NFL teams hope to hire Deion away from college in the near future, they will have to pull him away from a lucrative new contract in Colorado.
The Colorado Board of Regents approved a new five-year, $54 million contract for Sanders that will pay him at least $10 million in every season through 2029. It makes him the highest-paid coach in the Big 12 and one of the highest-paid coaches in college football.
Deion Sanders becomes one of the highest-paid coaches in the country, per @BrianHowell33 🔥💰 pic.twitter.com/yOayD3u9mi
— Bleacher Report (@BleacherReport) March 28, 2025
Sanders has gone 13-12 in two seasons in Boulder. The Buffaloes went 4-8 in his first season, then jumped to 9-4 in 2024 with a loss to BYU in the Alamo Bowl.
Social media had a lot to say about Deion getting paid:
“well deserved. Changing young men lives,” one fan said.
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well deserved. Changing young men lives
— KILLA¬¬ (@Killa11211) March 28, 2025
“The bar for success is low at Colorado,” another fan said of Deion Sanders getting paid despite his record.
The bar for success is low at Colorado
— Airyard (@ptballknower) March 28, 2025
“all that for an under 500 season,” another fan added.
all that for a under 500 season
— 007 (@profeshnalh8ter) March 28, 2025
“Holy overpay !!!!! This is insane,” a fourth fan commented.
Holy overpay !!!!! This is insane
— CentralTexasAg (@tennis4life13) March 28, 2025
“Getting. Paid. 🤑💰,” an excited fan added.
Getting. Paid. 🤑💰
— The Gentlemen's Outlaw (@TG_Outlaw) March 28, 2025
“Is Deion’s paycheck bigger than his coaching resume?” one last fan asked.
Is Deion's paycheck bigger than his coaching resume?
— Swaggy McNasty (@SwaggyMcNasty) March 28, 2025
The Buffaloes narrowly missed out on the Big 12 title game last season, which would have put the program one win away from the College Football Playoff.
The program certainly sees that the future is bright.
The Dallas Cowboys spoke briefly with Deion Sanders, but at every turn, he made it clear that his home was in Colorado.
Now, The Pressure To Win Begins With Deion Sanders

When he originally took the job with Colorado, there were no expectations for a program that has notoriously been bad for years.
The hype may have changed, but nothing spectacular was expected.
That has changed now.
The University of Colorado Boulder has extended Deion Sanders’ contract as head football coach and announced a new five-year, $54 million deal with Sanders.
Now that he is getting paid like a top coach, he will need to deliver like one as well.