You may have seen Kansas City Chiefs QB Patrick Mahomes throwing back some Coors Lights at golf tournaments or the Super Bowl LIV parade, but he likely cannot have a sponsorship agreement with them.
Mahomes had never appeared in an advertisement for the adult beverage brand because the NFL prohibits active players from their likeness being used to promote beers.
Also, he NFL’s official sponsor in that department is Bud Light.
On Wednesday morning, Mahomes shared his latest promotional work that showed him teaming up with Coors Light, but in a unique way that had him walking around a house with a Coors Light flashlight.
“This summer, we tapped star quarterback Patrick Mahomes to be in a promo for Coors Light,” the ad stated. “Turns out we overlooked the fact that he can’t actually promote Coors Light.”
“This summer I’m excited to team up with Coors Light again to debut ‘The Coors Light,’” Mahomes said, via press release. “It’s a legit flashlight. It’s made with high-quality steel. So it feels cold like the Rocky Mountains.”
This was genius as the play on words of “The Coors Light” allowed Mahomes to follow all of the NFL’s rules while also working alongside their brand.
The beer company plans to release a limited number of “miniature” flashlights.