Last September, Colin Kaepernick and Nike made controversial waves when a commercial dropped featuring the former NFL quarterback giving an inspirational message about overcoming the odds.
He made references to Shaquem Griffin, LeBron James and Serena Williams.
“Don’t picture yourself wearing [Odell Beckham’s] jersey. Picture OBJ wearing yours,” Kap said.
“And, if you’re a girl from Compton, don’t just become a tennis player. Become the greatest athlete ever. Yeah, that’s more like it.”
At the end of the commercial, Kaepernick gave the most infamous line from the commercial when he stated, “Believe in something, even if it means sacrificing everything.”
Despite the heavy backlash, that commercial has now been nominated for an Emmy!
The ad was produced by the Wieden+Kennedy agency, which is a Portland-based company located near Nike’s headquarters. They were the same agency that produced the hilarious Terry Crews Old Spice commercials and Bud Lite’s “Dilly Dilly.”
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