
Dak Prescott’s agent, Todd France of Athletes First, provided an interesting detail in his client’s mega contract with the Dallas Cowboys.
After his four-year rookie deal expired, Dak Prescott agreed to play the 2020 season under the franchise tag. No. 4 unfortunately suffered a gruesome season-ending ankle injury in Week 5 and was assigned the franchise tag a second time in the 2021 offseason.
Prescott subsequently signed a four-year contract extension worth $160 million. After taking his game to new heights, Prescott landed an even more lucrative four-year pact worth $240 million last fall.
Speaking on the “Athletes First Network” YouTube channel, France went into deep detail about how they negotiated Prescott’s two extensions with Dallas.
Well-known entrepreneur, investor, and social media personality Joe Pompliano provided a more straightforward explanation: Prescott’s camp got Dallas to franchise tag him for a second time in 2021 before he signed his extension (which he did an hour after).
It was a genius move by France and Athletes First because of this hidden detail: By tagging Prescott a second time, it meant if Dallas were to place the tag on him a third time, it would mean a mammoth 144-percent salary increase.
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So basically, the Cowboys won’t realistically be able to use a third franchise tag on Prescott again. That means more multi-year deals and, thus, more money in his back pocket.
You can watch the full video of Todd France explaining the process of Dak Prescott’s two contract extensions below:
And to think how much money Jerry Jones could have saved himself if he hadn’t waited so long to get extensions done with his quarterback.
Dak Prescott Looks To Rebound From Disappointing 2024 Season

Before suffering a hamstring injury that required season-ending surgery, Prescott was enduring a tough 2024 season. He lost five of eight starts and averaged just 247.3 passing yards per game, with 11 touchdowns against eight interceptions.
We’ll see if Prescott can rebound as he begins the first season of the $240 million deal he signed in September.
Also Read: Dak Prescott’s Workout & Training Routine: How The Dallas Cowboys QB Stays Game-Ready?