
Katie Williams might just be testing the waters with Sports Illustrated Swimsuit. The popular Instagram model turned heads over the weekend after posting a beachside bikini shot and tagging Sports Illustrated directly.
It didn’t take long for followers and media watchers to notice. After all, when an influencer with Katie’s track record makes a move like that, people pay attention.
She didn’t tag the official SI Swimsuit account, which raised a few eyebrows, but let’s not pretend the intent is hard to decode. A bikini post, the Sports Illustrated tag, and a well-timed drop on a weekend? That math usually adds up to one thing. Katie knows how to play the content game, and it looks like she’s making her move toward a potential spot in an upcoming swimsuit issue.
Katie’s Calculated Step Toward The Spotlight

Katie’s not new to the spotlight, and she’s been on the radar for a while. OutKick’s Culture Department has previously pegged her as one to watch in the Instagram model scene.
She has already appeared at major sports events, including a standout moment at the World Series. Her content trends consistently during baseball season, and she has built a following that expects polished and timely posts.
On top of all that, she was also rumored to have been dating San Francisco 49ers superstar Nick Bosa just last year. Whether they remain together (or were even involved in the first place) remains unconfirmed.
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Whether she’s officially submitted herself for consideration remains unclear. But the post itself feels like more than just another sunny day at the beach. In influencer terms, it’s a signal. A shot was fired. And judging by the reaction online, it hit the mark.
Williams didn’t make any formal announcement, and there’s no confirmation that Sports Illustrated has responded. Still, moves like this don’t happen in a vacuum. These posts are calculated, and in Katie’s case, backed by years of curated brand building.
“She gets it,” one OutKick contributor wrote last year when highlighting her rising profile. That understanding of timing and platform might just be what she needs to break through. Whether this post was a serious attempt or a smart play for attention, Katie Williams put herself in the conversation. And sometimes, that’s all it takes.
Also Read: Instagram Model Katie Williams Unzips Shirt To Expose Her Bra at The Marlins-Diamondbacks Game