The NFL’s Las Vegas Raiders have filed a trademark for the slogan “Win City.”
According to KSNV News 3 in Las Vegas, the football organization filed the trademark through the United States Patent and Trademark Office on Wednesday last week.
“Win City” is a play on the legendary “Just win, baby” phrase that was coined by the late Al Davis, who owned the franchise from 1972 until his passing on Oct. 8, 2011. Under his ownership, the Raiders won three Super Bowl championships.
Davis’ son, current Raiders owner Mark Davis, relocated the Raiders from Oakland to Las Vegas in 2020. The relocation to Sin City came just three years after Vegas was given its first “big four” major sports league (NFL, NBA, MLB and NHL) franchise in the NHL’s Vegas Golden Knights, who joined the league as an expansion franchise in the 2017-18 season.
“Win City” is an interesting trademark to apply for right now, because the Raiders have not been a consistent winner for a long period now. The organization has endured just two winning seasons since 2003 (in 2016 and 2021).
Despite the marquee offseason additions of superstar wideout Davante Adams (via trade with the Green Bay Packers and Pro Bowl pass rusher Chandler Jones (signed in free agency), the Raiders are near the bottom of the league standings with a 3-7 record.
Expectations were high for a Raiders team that finished 10-7 a year ago to reach the postseason for just the second time since 2003. But the team has somehow regressed significantly this season, and the playoffs are simply out of reach at this phase.
The Raiders will try to pick up their fourth win of the season when they visit the Seattle Seahawks at Lumen Field this Sunday. After that, they’ll return home for a showdown with the Los Angeles Chargers.