The start of the new NFL season marks the start of new beginnings for many teams, but it’ll also mark the start of a new logo for NBC.
NBC will be launching its new Sunday Night Football logo.
NBC has new teams leading both “Sunday Night Football” and “Football Night in America.”
“It’s not a one-size-fits-all design direction. It’s far more nimble and less limiting than what a metallic shield was able to offer,” says Mark Levy, the NBC Sports senior vice president of original productions and creative who oversees the design of the division’s programming. “It just offers a flexibility that allos designers and animators a level of creativity” they didn’t have in the past.
When NBC first started broadcasting “Sunday Night Football” in 2006, the games were watched primarily on traditional linear TV. In 2022, the football matchups are also available to stream via Peacock, NBCUniversal’s broadband hub. And fans might interact with clips and highlights that stream in various ancillary programming as well as on social media. “We need to be able to create a variety for short-form content utilizing this logo at the top or bottom of a social post,” notes Levy.
The new design will also be projected onto the side of AT&T Stadium in Texas, a display that will be seen as NBC covers the season’s kickoff game Thursday when the Buffalo Bills play the Los Angeles Rams.