While the NFL preseason has been going strong for a couple weeks now, the league is celebrating its impending 100th season with a new campaign.
The 60-second spot “We Ready” is centered around a chant that fans and the pro ball players love to recite.
“The 100th Season of the NFL is a momentous event, and this is just the beginning of work that we plan to roll out this year,” added 72andSunny Los Angeles executive creative director Keith Cartwright. “We wanted to capitalize on the excitement of the oncoming season by showing the magnetizing power of football. ‘We Ready’ our kickoff anthem summarizes that excitement as we launch the centennial season of the NFL.”
“We Ready’ is another step forward in our ongoing strategy to bring a more human, youthful energy into the game of football,” NFL CMO Tim Ellis said in a statement. “With a sense of authenticity and raw emotion, this is a helmets off, dynamic portrayal of football through the eyes of players and fans.”