The Dallas Cowboys certainly did not read the room before sending this out.
On Tuesday, the team’s Twitter account announced they were giving away tickets to a game as well as a 1-year subscription to Black Rifle Coffee. The name is exactly what you think it may be about: weapons and coffee.
“Cowboys are marketing Black Rifle Coffee, a brand whose products include AK-47 Espresso Blend, Silencer Smooth Roast and Murdered Out Coffee Roast, as “America’s Coffee.”
Fans hated every single thing about this partnership and them announcing this less than a day after the country experienced yet another mass shooting.