Super Bowl LIV is set to air on Feb. 2, 2020, but there are changes that are happening right now in May 2019.
Sports Business Daily is reporting that Super Bowl LIV will have fewer commercial breaks than previous years, but the commercials they will air will be much longer than usual.
The reports goes on to state that the NFL and Fox have agreed to run just 4 advertisement breaks per quarter during next year’s huge game. That’s one commercial less than other years.
The new ad breaks will be longer in length, with each running for two and a half minutes instead of just two.
“For several years now, we have been working with our broadcast partners to make changes to our game broadcasts that are intended to improve the viewing experience,” NFL VP/Broadcasting Cathy Yancy said. “We’ve seen positive results from these efforts.”
Hundreds of millions of dollars are at stake each year when it comes to the Super Bowl as it has become the most-watched broadcast of the year.
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