It looks like Nike and Colin Kaepernick can do no wrong.
Controversy sells and apparently boosts stock price.
It was back in September 2018 when the Nike caused controversy by signing Colin Kaepernick for their ‘Just do it’ ad campaign. Many naysayers expected the company to fall on their face because of it. They were beyond wrong.
Earlier this week, Kaepernick called the powers to be and informed them that he and many others were offended by their latest shoe that included the Betsy Ross Flag because it was tied to an era of slavery.
Naysayers just knew Nike would falter this time around. Wrong again.
Nike’s stock closed Friday at $86.62, a two-percent increase since Tuesday, according to TMZ. That added nearly $3 billion in value to the company.
Nike’s stock price increased by 4.8 percent in the 10 days after the apparel and shoe company giant signed Kaepernick and released a controversial commercial, which pushed the number to a then-record of $83.47.WANT MORE FROM TOTALPROSPORTS? FOLLOW US ON GOOGLE NEWS.