The death of Jeff Sperbeck, longtime agent and business partner of NFL icon John Elway, has taken a heartbreaking turn as new details emerged this week about the tragic accident that claimed his life. Friends say the incident at The Madison Club in La Quinta, California, last month left Elway “devastated and heartbroken.”
Sources told Denver’s 9News that alcohol played no role in the accident, which happened during what was supposed to be a relaxed, private evening among close friends and family. Elway had been driving a golf cart back to his residence with several guests onboard when Sperbeck fell from the back, suffering severe head trauma. He died four days later in a hospital.
No Recklessness, Just A Sudden Tragedy
According to 9News, Elway, his girlfriend, son, and daughter-in-law were part of a caravan of three to four golf carts ferrying guests a short distance, about a quarter mile, from a private event to Elway’s home. Sperbeck, who was standing on the rear of the cart with another guest, Johnny “Bananas” Devenanzio, had suggested his wife, Cori, take a seat up front before they departed.
Statement from John Elway:
— Adam Schefter (@AdamSchefter) April 30, 2025
“I am absolutely devastated and heartbroken by the passing of my close friend, business partner and agent Jeff Sperbeck. There are no words to truly express the profound sadness I feel with the sudden loss of someone who has meant so much to me. My… pic.twitter.com/idRixJ29Az
Everything appeared normal. Multiple sources confirmed that there was no swerving or reckless behavior. But instantly, Sperbeck lost his balance and fell backward onto the pavement. Devenanzio immediately yelled for Elway to stop the cart. Elway braked and Cori rushed to her husband’s side. Though still breathing, the severity of his injuries was apparent.
Elway made the 9-1-1 call himself. First responders quickly transported Sperbeck to a hospital, but his injuries proved too grave. The Riverside County Sheriff’s Office stated there was no sign of foul play, calling it a “tragic accident.”
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The group had initially planned to attend the Stagecoach music festival that night in nearby Indio, but changed plans due to unexpected cold weather. That change brought them to the Madison Club gathering instead, adding a layer of heartbreak to the incident.
Sperbeck’s death leaves a personal void and ends a 35-year partnership that helped shape Elway’s post-football career. The two built a business empire together, including their wine brand 7Cellars and a chain of steakhouses in Denver. Sperbeck, remembered by those close to him as a loyal friend and sharp businessman, was also an organ donor. Several lives have already been saved thanks to that final act of generosity.
