Chloe Kim really hates a popular snowboarding term. It’s calls ‘slut strands.’
The two-time gold medalist spoke to InStyle about the hairstyle worn by women snowboarders, which features two pieces of hair sticking out from underneath their helmet. The goal is to show that it is a woman hitting the slopes under all that gear.
While “slut strands” have been celebrated all over social media as women snowboarders dominated the Olympics this year, Kim really wants a different moniker for the hairdo.
“We need to change the name to beauty strands,” Kim told the outlet. “I hate the term. Beauty strands make me feel beautiful, and it’s such a cute thing.”
The Denver-based activewear company even named itself Slut Strand Society after the popular snowboarding term. the founder defines the term while acknowledging it may have problematic connotations to some.
“Two strands of hair commonly used by the ladies of skiing & snowboarding to express femininity under all dat gear,” the Slut Strands Society site reads. “No, they do not make someone a slut. And no, we do not support slut shaming. They are of comparable importance to your bindings themselves, a true staple to the lifestyle. We’re here to embrace em.”
That said, many other athletes have embraced “slut strands” over the years.
Kim made history in 2018 when she became the youngest woman to win an Olympic gold medal in snowboarding.
