When Erika Amore walked away from her WWE marketing job during the pandemic, she didn’t just leave behind a paycheck, and she left with a masterclass in branding, storytelling, and professionalism, courtesy of none other than John Cena. The wrestling icon, she says, made a lasting impression on her with his work ethic and kindness, setting a standard she now brings to her career on OnlyFans.
“Working at WWE was the best training ground,” Erika told TMZ. “I didn’t just market wrestling. I learned how to build a story, create a character, and make people care.” Her transition to adult content wasn’t random. It was strategic, calculated, and rooted in everything she learned, promoting some of the biggest personalities in sports entertainment.
The Marketing Mind Behind The Content
Before becoming a breakout name on OnlyFans, Erika handled marketing for WWE. When the company cut staff during COVID-19, she didn’t just sit around. She took her production knowledge, scripting skills, and branding know-how and applied them to the world of NSFW content.
“I know what equipment to use, how to shoot, how to promote,” she said. “WWE gave me that.” But more importantly, she understood the value of a strong character. “I’m a busty MILF from Texas on OF,” she explained, laughing. “That’s not who I am in real life at all — but it’s who my fans connect with.”
Erika credits John Cena for shaping her professional approach. “He made everyone feel important. He led with kindness and professionalism,” she said. She watched him interact with staff, fans, and fellow talent, and says his demeanor left a lasting impression. Today, she tries to carry that same energy into her shoots, meetings, and collaborations with other creators.
Now managing multi-creator events and industry connections with ease, Erika approaches her work with the confidence of a seasoned producer. “Having a professional background sets me apart,” she said. “Not everyone comes into this space understanding the full picture — the branding, the storytelling, the structure. I do.”
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She may joke about being the “Rock of content creation,” but the numbers and momentum speak for themselves. Erika Amore’s path from corporate boardrooms to the top tier of digital content shows how transferable skills and a little WWE flair can turn a setback into a headline-worthy comeback.
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