NFL’s ‘Sunday Night Football’ Between Cowboys-Rams Down 28% From 2019

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Well, this is quite shocking. Usually, the NFL can depend on the Dallas Cowboys having great ratings since the fan base is one of the biggest and they also have thriving haters who tune in to watch them lose.

That was not the case on Sunday Night Football when the Cowboys took on the Rams at SoFi Stadium.

According to DEADLINE Hollywood, ratings for NBC’s only weekly NFL game, were down a shocking 28%.

“Putting on the two teams with big national followings, SNF snared a 4.7 in early ratings among adults 18-49 and 14.81 million viewers last night.

In numbers certain to change, that’s a fall of 28% in the ratings and a hard decline of 23% in sets of eyeballs from what the September 8, 2019 official start of SNF snagged in the early numbers of its opening game of last season. While the early Nielsen data lacks West Coast numbers, which is kind of important when you have a team from the mega-market of LA playing, this result is going to be hard pill for the NFL and NBC to swallow.”

DEADLINE continues:

“To add some further context, the 33-3 pummeling of the Pittsburgh Steelers by then reigning Super Bowl champs the New England Patriots last year went on to pull in an audience of 22.2 million on NBC, which was pretty much even with SNF’s 2018 season premiere. That 2019 figure inched up to 22.7 million when digital platform viewing was added in.

Also, at this point, last night’s SNF is down nearly 10% in the key demo from the early results of the the Kansas City Chiefs near blowout season opener win over the Houston Texans on September 10 this year. That primetime game at Arrowhead Stadium did have a scattering of fans (just over 17,000 in a venue built for more than 76,000) and a strong and blunt social justice and anti-racism message from the league and players – which was booed by said fans. In what may be indicative of where the NFL is already drifting, last night’s SNF was much more subdued in its stance over such issues and saw only a few players take a knee during the national anthem.”

Ratings decline was not the case for Tom Brady’s Bucs debut versus the Saints: