There is now a new frontrunner for NFL Sunday Ticket rights. According to a new report from The Athletic, sources say the NFL wants Apple to be the new home of the football package.
Some fans would be happy to know you could possibly purchase individual games if Apple wins the fight for rights to Sunday Ticket, a deal could be made to allow fans to buy access to just one team’s out of market games or single games during the season.
This new report comes out on the heels of CNBC reporting that Amazon is a frontrunner for rights to Sunday Ticket. Along with Amazon, Apple faces competition from other big names including ESPN.
The NFL’s long-standing Sunday Ticket partnership with DirecTV is coming to an end, following an eight-year agreement the two reached in 2014. The NFL is looking for north of $2 billion per year for Sunday Ticket rights, according to The Athletic, which is at least $500 million more than the satellite company is currently paying the league.
DirecTV has reportedly been losing money on the package. It needs 5 million Sunday Ticket subscribers to cover the current fees and they’ve been getting 2 million on average.
It’ll likely be several months before the Sunday Ticket bidding process is over, but Apple looks like the frontrunner.