Pepsi has been one of the most popular soft drinks in the world since it was founded in 1893.
Certainly, folks don’t think of the cola giant as a manufacturer of condiments. But for a brief period of time this summer, Pepsi will be using a condiment to celebrate Independence Day next week.
Per Brandon Champion of MassLive.com, Pepsi TM Senior Director Jenny Danzi announced in a statement that Pepsi will temporarily feature the “”Pepsi Colachup” condiment that is apparently highly recommended for hot dogs.
On July 4th, the Colachup condiment will be featured at four MLB ballparks: Comerica Park (home of the Detroit Tigers), Yankee Stadium (New York Yankees), Chase Field (Arizona Diamondbacks) and Target Field (Minnesota Twins).
Here’s what Danzi said in the statement, per Champion:
“Pepsi has long been part of American culture and its cool crisp taste has been a favorite beverage choice for generations of Americans. We have always known that hot dogs taste better with Pepsi, and now the experts think so too
We’re thrilled to elevate this unparalleled pairing and build off our #BetterWithPepsi campaigns of past summers, when we proved that pizza and burgers go #BetterWithPepsi. We invented Pepsi Colachup to reinforce just how well hot dogs and Pepsi go together – an unapologetically mouthwatering creation that seamlessly merges a condiment with the ultimate hot dog pairing beverage, delivering a unified taste experience.”
Let’s just say that countless folks on social media weren’t the least bit enthused by Pepsi’s latest creation. Here are some reactions of the not-so-impressed crowd that we came across on Twitter:
In case you’re unsure about trying out “Pepsi Colachup?” 15-time Nathan’s Hot Dog Eating Contest champion Joey Chestnut also endorsed the condiment, per Champion:
“I’m thrilled to be partnering with Pepsi to show America that hot dogs go better with Pepsi. People might be surprised, but outside of competitions I love eating hot dogs at a more leisurely pace, and there’s no better way to eat a hot dog – steamed, grilled, or fried – than with a perfectly cool and crisp Pepsi.”
Only time will tell how fans in Detroit, New York, Arizona and New York enjoy Colachup. If it’s a hit, perhaps Pepsi will feature it more frequently and even make it a permanently-available product. For better or worse, the condiment will surely be tested quite a bit in the four ballparks come next Tuesday.
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