The ‘Let’s Go, Brandon’ chant may be fun and hilarious for conservatives to chant to take a shot at the President, but it has not been so great fro Brandon Brown.
The NASCAR driver who unintentionally sparked the “Let’s go Brandon” phenomenon is speaking out on having sponsorship struggles as a result of the chant. It was back in October when Brown was being interviewed by Kelli Stavast on NBC after he won a race at Talladega. The crowd was chanting “F–k Joe Biden,” but Stavast said they were chanting “Let’s go Brandon!” The phrase quickly became a rallying cry among conservatives who use it as a way to say, ‘F–k, Joe Biden’ without actually saying it.
The 28-year-old says the affiliation with the chant is costing him big time.
“It got extremely difficult for us,” Brown told Sports Business Journal. “If you’re a national corporation, that means you sell to all consumers … and unfortunately, when you get dragged into the political arena, people want you to take a side. I’ve never been put in a position where it’s, ‘OK, what side are you on? Left or right?’ So it’s hard for a brand to want to attach to somebody who might be kind of divisive in their consumer base.
“If I’m going to divide Coca-Cola, why would they want to talk to me? So the short answer is it’s been tough to connect with partnerships just because it’s kind of viewed as a ticking time bomb: ‘What is he [g]oing to choose or say and how would that effect our consumer base?’ It’s too much of a risk. I understand it on their side but it’s made it really hard to tie everything down.”
Brown admitted that he is Republican, but is not focused on politics.
“Our whole navigation is, you want to appeal to everybody, because, all in all, everybody is a consumer,” Brown said. “I have zero desire to be involved in politics.”WANT MORE FROM TOTALPROSPORTS? FOLLOW US ON GOOGLE NEWS.