Beam Designs was very upset online that NASCAR had made the decision to ban the confederate flag, so he took his anger to Twitter and fired off several tweets about it.
Beam Designs has created custom helmets for numerous drivers in the Cup Series.
Even though he boasted about not losing any drivers, he found out his words did exactly that as Jimmie Johnson, Ryan Blaney, Kyle Busch and Bubba Wallace have dropped their associations with the helmet designer.
Wallace took a different approach and even posted a screenshot of tweets that Beam Designs had deleted.
Blaney followed Johnson and Wallace.
In an attempt at damage control before the drivers said goodbye, the company’s account tried to make up for the previous tweets. That didn’t go well.
NASCAR’s decision to ban the flag on Wednesday came nearly five years after it had kindly asked fans not to fly the flag at races in the wake of a mass shooting at a South Carolina church.