With the opening up Name, Image, and Likeness opportunities for college athletes, many have already shown off their money making skills. Sisters Haley and Hanna Cavinder, twins that play basketball at Fresno State, have already signed a huge deal.
The Cavinder twins were the Bulldogs’ two leading scorers this year — with Haley averaging 19.8 points per game, while Hanna scored 17 per game.
The duo have some .3 million followers on their joint TikTok account, and over 250k followers each on Instagram. On Thursday, they announced they endorse Boost Mobile as well as Six Star nutrition. Boost took out billboard space in Times Square in New York City to celebrate the milestone.
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“Today is a big step in empowering student athletes like us to take charge of our future and achieve fair recognition for the hard work we put in — both on and off the court,” Haley Cavinder, a two-time Mountain West Player of the Year, said in a statement. “We are excited to partner with Boost in and for their support of this big milestone, not just for us, but for student athletes across the country — and for years to come.”
The choice to open its endorsement of college athletes with two women who aren’t top prospects was a huge move.
“That was an ideal one for us to kind of launch and say, ‘Hey, look, this isn’t just about blue-chip athletes coming in and sort of trying to get them before [they get to] the NBA or NFL,'” Boost Mobile CEO Stephen Stokols told Yahoo Sports via phone Thursday. “This is about all athletes. And every athlete in every sport in every type of school has an opportunity to really create value for themselves.”
The twins have been the top target for the company in previous months as the NIL laws became reality, Stokols said.
The 5-foot-6 guards led the Bulldogs to a potential NCAA tournament berth in 2020 before the event was canceled and made the WNIT in 2021.
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