Amazon Prime simply cannot win.
Taylor Swift plans on releasing a teaser trailer for her highly anticipated album, Midnight, during the third quarter of tonight’s Thursday Night Football on Prime Video.
The Grammy winner made the announcement in a video posted on Twitter on early Thursday.
“Hey guys, it’s Taylor. If you tune into the Thursday Night Football game on Amazon Prime, I’m going to be showing a first look at the secret projects that I’ve been working on very hard, for a very long time, getting ready for the Midnights album. And you would see it before the Midnights album came out. So… meet me there?”
As soon as that video dropped, it got badly roasted online by Thursday night football fans:
Despite what people may think, Thursday Night Football on Prime video has been a ratings success as they have an average of 10.8 million viewers through its first five weeks.
Swift’s 11th studio album drops tonight at midnight.
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